Penerapan Sosialisasi Digital Marketing Guna Meningkatkan Penjualan di Kelurahan Bendogerit

Authors

  • Khairani Liesvarastantra Tsani UPN “Veteran” Jawa Timur
  • Acep Samsudin UPN “Veteran” Jawa Timur

DOI:

https://doi.org/10.58374/jmmn.v2i3.176

Keywords:

UMKM, Digital Marketing, Marketing Management

Abstract

Technology has developed rapidly in the age of scientific progress. This is unavoidable because technology can provide positive benefits for developing product innovations. With the existence of technology, humans can use it as access to search for extensive information via the internet. Socialization of Digital Marketing and Creating a Marketplace for MSME Players " aims to assist and provide insight into the importance of digital marketing management for MSME actors in Bendogerit Village , so they can understand how to manage their products on the marketplace properly and help empowered MSMEs to learn managing digital marketing through e-commerce applications to market their products easily. This activity was carried out in Bendogerit Village and, Sukorejo District, Blitar Regency. This socialization activity has succeeded in targeting the participants of the socialization activity which had been planned previously, while creating a marketplace for MSMEs, there are several MSMEs that we have chosen to empower. It shows that the socialization activities and the creation of this marketplace can be said to be successful

References

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Haryoko, U. B. H. B., & Sinaga, P. (2019). Pengaruh Biaya Promosi Terhadap Tingkat Penjualan (Studi Kasus Pada Agen Anugrah Mandiri Jakarta). Jurnal Pemasaran Kompetitif, 2(2), 35– 47.

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Undang-Undang No. 20 Tahun 2008 tentang Usaha Mikro Kecil dan Menengah

Haryoko, U. B. H. B., & Sinaga, P. (2019). Pengaruh Biaya Promosi Terhadap Tingkat Penjualan (Studi Kasus Pada Agen Anugrah Mandiri Jakarta). Jurnal Pemasaran Kompetitif, 2(2), 35– 47.

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Published

2023-07-24

How to Cite

Khairani Liesvarastantra Tsani, & Acep Samsudin. (2023). Penerapan Sosialisasi Digital Marketing Guna Meningkatkan Penjualan di Kelurahan Bendogerit. Jurnal Masyarakat Mengabdi Nusantara, 2(3), 102–109. https://doi.org/10.58374/jmmn.v2i3.176